Resource library · Campaign Marketing
How to prepare for a newspaper or television interview
Message discipline under pressure - without sounding scripted.
Preview below · Full guide for CMI members
Interviews are won before the camera rolls. You need three points, proof for each, and bridges for the questions you wish they would not ask.
Candidates who wing it sound like candidates who wing it. Candidates who prepare sound like people ready for office.
The full guide includes prep worksheets, body language notes, and a post-interview checklist so one appearance becomes lasting content.
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This preview is free. The complete guide - checklists, scripts, templates, and board-ready scorecards - is included with CMI Membership.
The full guide covers
- Three-point message worksheet
- Tough-question bridges
- On-camera and print prep
- Post-interview content capture
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