Resource library · Campaign Marketing
What a campaign website must include
The pages and systems that turn a candidate site into a vote-winning machine.
Preview below · Full guide for CMI members
Yard signs do not answer questions at 11 p.m. when a voter Googles the race. The website is where undecided neighbors decide whether you are real.
Must-haves: clear office sought, biography, issues in plain language, donate, volunteer, events, endorsements, and contact - plus structure that search and AI tools can find.
The full guide includes wireframe priorities, compliance notes, and the content order that matches how voters actually research local candidates.
Members only
Unlock the full guide
This preview is free. The complete guide - checklists, scripts, templates, and board-ready scorecards - is included with CMI Membership.
The full guide covers
- Required pages and content order
- Donate and volunteer flows
- Compliance and disclaimer notes
- Search and AI findability checklist
← All resources · More in Campaign Marketing