Resource library · Digital Strategy
How to measure whether social media is working
Metrics that matter to boards - not vanity likes.
Preview below · Full guide for CMI members
Likes are not memberships. Views are not votes. If your board only hears anecdote, you cannot improve.
Measure growth of owned assets, click-through to join or donate, reach among the right geography, and whether content moves people to an action.
The full guide defines a simple monthly scorecard and the thresholds that should trigger a strategy change.
Members only
Unlock the full guide
This preview is free. The complete guide - checklists, scripts, templates, and board-ready scorecards - is included with CMI Membership.
The full guide covers
- Board-ready social scorecard
- Vanity vs. action metrics
- Monthly review agenda
- When to change creative or spend
← All resources · More in Digital Strategy