Resource library · Digital Strategy
How to build an email list
Grow a list you own - the asset that outlasts any social algorithm.
Preview below · Full guide for CMI members
Social platforms rent you attention. An email list is an asset you own. Organizations that skip it restart from zero every cycle.
Build with clear offers: join, donate, event tickets, voter guides, and a simple footer signup. Then send mail worth opening.
The full guide covers capture points, compliance basics, welcome sequences, and the monthly cadence that keeps the list warm.
Members only
Unlock the full guide
This preview is free. The complete guide - checklists, scripts, templates, and board-ready scorecards - is included with CMI Membership.
The full guide covers
- Capture points across web and events
- Compliance basics in plain English
- Welcome and nurture sequences
- Monthly cadence and cleanup
← All resources · More in Digital Strategy