Resource library · Campaign Marketing
Common campaign messaging mistakes
The errors that waste ad spend and confuse voters in local races.
Preview below · Full guide for CMI members
Most local messaging fails the same way: too many issues, no proof, attacking without a positive case, and sounding like every other flyer in the mailbox.
Voters remember one reason to choose you. Everything else is noise until name ID is real.
The full guide lists the mistakes we see most often, the fix for each, and examples of disciplined local message architecture.
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This preview is free. The complete guide - checklists, scripts, templates, and board-ready scorecards - is included with CMI Membership.
The full guide covers
- Top messaging failure patterns
- Message architecture template
- Attack vs. contrast rules
- Examples from local races
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