Resource library · Television and Media
What makes a strong 30-second political commercial
Structure, proof, and disclosure that fit :30 without sounding generic.
Preview below · Full guide for CMI members
Thirty seconds is enough for one claim, one proof, one ask - and a compliant disclaimer. It is not enough for a biography and six issues.
Strong spots open with recognition, land a local reason to care, and end with a clear next step. Weak spots look like national templates with a local name pasted on.
The full guide includes a :30 structure template, example scripts, and production standards you can hit without a Hollywood budget.
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This preview is free. The complete guide - checklists, scripts, templates, and board-ready scorecards - is included with CMI Membership.
The full guide covers
- :30 structure template
- Script examples for orgs and candidates
- Production and disclosure standards
- Testing before you buy heavy weight
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